OLÁ!

I’m Catarina Guimarães, a creative director focused on hospitality as a designed experience.

I founded Studio Guia, where I partner with brands to bring concepts to life across identity, space, and guest experience, and Mesa Posta, exploring hosting, rituals, and the cultural role of gathering.

My work is guided by a simple question: what makes people want to gather, stay, and return.

With a background in environmental design, I approach brands as spaces. Something to move through, not just look at. I partner closely with founders and teams to define what a concept is, how it feels, and how it functions, building from early strategy into something physical, operational, and emotionally precise.

EXPERTISE:

Hospitality Concepts, Brand and Experience Strategy, Spatial Design, Wayfinding Systems, Narrative Development

CLIENTS:

Starbucks, Bar Madonna, Nike, Chase, The Infatuation, Meta, Rothy’s, FIJI Water, Cheez-It, PayPal

CURRENTLY:

Based in Mexico City, observing how people choose to spend time together and occasionally naming playlists after fruit.

Let’s Talk!

catarina@studioguia.com